Our Process

As an integrated investment management firm we believe it is critical to understand your unique situation. Whether you are participating in the financial planning process or simply looking for sound investment management we start by listening to you through the fact-finding process. Only then can we understand your individual objectives and risk tolerance to structure a tailored investment strategy that can incorporate all aspects of your wealth, income, tax and financial situation to address your needs.

Independent thinking allows us to remain objective when developing customized recommendations for your financial plan or investment solutions to help you pursue your goals.


  • Identify Portfolio Objectives

  • Select Asset Classes

  • Understand Current Economic and Market Conditions

  • Asset Allocation Strategies


  • Incorporate Risk Tolerance

  • Identify appropriate investments

  • Incorporate in Asset Allocation

  • Investible Portfolio

Implement and Manage

  • Cognizant of evolving economic and market conditions

  • Make suitable changes as appropriate

  • Monitor progress

Investment Section

4 Ps



  • Management Team Exp & Tenure
  • Company Culture
  • Client & User demographic
  • Commitment to business strategy


  • Business Model Products & Services
  • Competitive Position & Market Share
  • Market size/ potential
  • Sources of Revenue
  • Business sector & Market Cycle



  • Price to Earnings
  • Price to Revenue
  • Price to Earnings Growth
  • Price to Peers
  • Price to Market
  • Industry Relative Price Target
  • Duration
  • Coupon
  • Interest Rates
  • Balance Sheet
  • Income Statement


  • Alpha
  • Beta
  • R2 R-Squared
  • Standard Deviation
  • Sharpe Ratio
  • Return on Equity
  • Overall Investment Return
  • Credit Quality & Stability
  • Expectations Given Economic Cycle